The keynote speeches early on Friday morning alluded to some of the evils of social media, so it was refreshing to hear SYN’s Education and Training Manager, Jonathan Brown, highlighting the benefits and showing that if you don’t quite get the hang of social media at first, then perhaps you should have another crack at it.
The session began with a breakdown of the major social media platforms and some of the ways in which they are used, as well as what benefits you can get from using them.
Facebook: The largest of the social networks with a jack-of-all-trades focus. You can share videos, photos and links to other creative efforts. Listing the people you connect with as friends, however, is slightly misleading, because the connection isn’t quite at that same level.
Twitter: The focus on shorter messages and links is what sets this platform apart. There isn’t the same pressure to add your “friends”, simply follow people who post thought-provoking comments and share your interests.
Instagram: The home of the “selfie”. Usually connected with Twitter or Facebook, Instagram is all about sharing a moment in time with followers across all networks.
Tumblr and other blogging platforms: These work similar to your own website. You can add as much of your own creative content and layout and share creative content that you’ve created.
After listing the various options to make your presence on the internet known, Jonathan provided his five fail-safe tips to ensure that you are on the right platform and doing the right things to get noticed:
- Be authentic: act on social media as you would in real life.
- Post consistently and diversely: stick to a schedule and mix up your posts. If you tend to post a lot of image content, try a video or text post.
- Make it conversational: Unlike mediums such as television, you have the ability to talk to and engage with your audience to make it a more rewarding experience for them as well as for yourself.
- Play to your strengths: Ensure you’re focusing on what you are good at. If your strength is writing, try blogging platforms. If you’re more artistic, try a tumblr.
- Consume, research and share: If you find something that catches your eye, feel free to share it with others. Be transparent with your sources and start a dialogue.
The session concluded with a feel-good image of cats, encouraging you to feel positive about posting what you enjoy and to have fun with social media.
Post written by a youth blogger from SYN Media.